Bagan to be transformed into a sustainable cultural heritage tourism destination - ASEAN-Korea Centre to organize the Tourism Capacity Building Workshop in Myanmar (9 Feb.)

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ASEAN-Korea Centre

Bagan, Myanmar – The ASEAN-Korea Centre (Secretary General Kim Young-sun) will organize the Tourism Capacity Building Workshop under the theme, "Promoting Bagan as a Sustainable Cultural Heritage Tourism Destination" in Bagan, Myanmar together with the Ministry of Hotels and Tourism (MHT) of Myanmar on 9 February 2018. The Workshop will bring together tourism professionals from Myanmar and Korea to come up with strategies to transform Bagan into a sustainable cultural heritage tourism destination as well as to share knowledge and best practice

Kim Young-sun, Secretary General of the ASEAN-Korea Centre noted, "The number of Korean tourists to Myanmar is continuously increasing, to reach 65,875 in 2017. Among many other tourism sites in the country, Bagan is one of the richest archaeological sites and provides views quite unlike anywhere else on earth. As Myanmar promotes Bagan as one of the World Heritage Sites, we found it most timely to hold the Workshop in Bagan to increase competitiveness of Myanmar's tourism industry particularly in terms of cultural heritage tourism. I hope this Workshop would contribute to strengthening the capacity of local tourism professionals in Bagan, and offer tourism products and services that are distinctively focused on Korean tourists.

At the first session of the Workshop, a Deputy Director General of the MHT will give an overview of Myanmar-Korea relations in tourism. In the presentation session, Korean tourism experts and Myanmar representatives from the relevant organizations including the Hotelier Association and the Myanmar Tourism Federation will present their respective perspectives on the topics of 'Promoting Bagan as a Sustainable Tourism Destination' and 'Marketing Strategies for Bagan Tourism in Korea'. The topic of 'Patterns of Korean Tourists Flow' will be also presented by Park Jang-sik, Professor from Busan University of Foreign Studies to provide insights on trends and demands of Korean tourists. Furthermore, there will be a networking reception for Korean speakers and Myanmar participants to exchange knowledge and perspectives.

 Prior to the Workshop, Korean tourism experts will visit tourism sites in Bagan such as Shwesandaw Pagoda, Nan Myint Tower Bagan, and Htilominlo Temple to provide on-site consultations. During the visit, they will analyze potentials, strengths, and possible areas for improvement of the sites and activities. Roundtable discussion will also be organized after the visit to share ideas among experts and policy makers from Korea and Myanmar, and discuss how to develop a competitive tourism industry in a sustainable manner.

 The ASEAN-Korea Centre has organized the ASEAN-Korea Tourism Capacity Building Workshop with an aim to strengthen competitiveness of the tourism industries of ASEAN with a view to better targeting and attracting the Korean tourists. The theme of the Workshop is chosen based on the needs and requests of the respective countries. The Workshop will be held back to back in Lao PDR and Myanmar on 6 and 9 February respectively, with a focus on sustainable tourism development amid the two countries' growing interests in sustainable and inclusive growth.