Published on Monday, 15 July 2013 17:37
Models with Myanmar traditional wedding dress (Photo- Aroma/Zulu)
A group of dancers wearing emerald greed satin dresses move their hands in unison. Their sequins are designed to resemble dragon scales with skin-tight long sleeved tops and sarongs in a dance known as the Nagar Ahla or Beauty of the Dragon, evoking the elegance of a bygone era of Myanmar's kings and queens. The dancers come from Yangon's University of Culture and performed the opening Myanmar's 2013 Amazing Wedding Show.
The show held on Sunday 7th of July filled out Yangon's prestigious national theatre with audiences coming to the see over 300 wedding dresses and evening gowns worn by famous Myanmar models and singers. Weddings are revered occasions in Myanmar culture and the show brought together a display of traditional and western styles by Aroma/Zulu - the latest in vogue wedding designers.
“Our company’s slogan is 'we use our heart for every customer'. This means we serve our customers’ desires with services from deep within our heart. We want every customer to be satisfied with our services. Our regular customers rely on us for dress design but for special occasions like weddings they want more services, that's why we happened to get into the wedding service business,” said Aroma/Zulu co-founder and makeup artist Ko Sein Linn.
Aroma/Zulu began as a beauty spa in 2008 and moved into the wedding service business in 2011. They made their second appearance at the bridal show with new designs featuring long sleeved silk outfits covered with a scarf of golden sequins known as Htain-me-thein, the traditional costume used by Myanmar brides. The groom’s attire consists of a long sleeved stiff collared shirt called Titepon, a long sarong called Taung Shay Longyi, topped off with a head-dress called Gaung Baung.
Despite being relatively new, Aroma/Zulu is now one of the leading wedding service providers in Myanmar for celebrities, wedding couples and regular customers.
Many of Myanmar’s A list models, actors and actresses performed on the show's cat-walk emulating the performance of a traditional wedding ceremony. The wedding couple stands behind a flower girl, followed by bridesmaids, best men and parents. The entourage walked down the stage as if it were a wedding isle. The show also displayed western gowns designed by Aung Myat Thu of Aroma/Zulu, with snowy-white bodices and lace stockings. The dress was worn by Miss Myanmar, Nang Khin Zayyar.
Myanmar traditional wedding dresses are ornamented with beads, crystals and sequins of different gems – rubies, emeralds and diamonds - usually made of silk or hand-made woven cheik. Cheik is still popular today and is worn by heads of state for special occasions.
Aye Wutyee Thaung is one of Myanmar's leading actresses and she often uses Aroma/Zulu's dresses for her films.
"I usually choose wedding gowns from here [Aroma/Zulu] for the shooting. I’m satisfied with its services. For example, its staff usually helps us in our shooting," said Aye Wutyee Thaung.
A combination of traditional music and pop made the show more active as the audiences clapped along. the traditional wedding dresses - Htain-me-thein - were combined with traditional music and western gowns were worn to the beat of well-known pop songs.
"Myanmar fashion is now on the way to improving itself. Although designers were strict within some cultural heritages, now Myanmar women choose the best designs for them. It makes designers can create more innovative," according to Ko Sein Linn.
Most wedding shows happen before the arrival of Buddhist lent, a religious season in Myanmar where the monks retreat to their monasteries and weddings during this time are considered unlucky. Wedding shows are usually presented before the Warso full moon, which is on Monday the 22nd. The last day of lent is the full moon of Thidingyut (end of October) when Myanmar people celebrate the light festival. After that it is traditional for couples to look to get married.
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